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SFX Entertainment continues to dominate the events space as it has just acquired the European live event ticketing business known as Paylogic. SFX has purchased 75% of Paylogic for $16.2 million putting a valuation of the company at about $22 million.
While Paylogic has been widely used in Europe for some time, Paylogic made their US debut this past September with TomorrowWorld in Georgia.
Paylogic now has sold more than 20 million tickets and will continue to be a white-label service provider.
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