Beats Electronics, co-founded by Dr. Dre and Jimmy Iovine, acquired the music service and blog MOG in July 2012. The intent was to expand the Beats product line to address all elements of the music listeners experience. Digital music subscriptions typically rely on technology driven algorithms to meet the listener's requirements. Beats Music is a digital subscription service that emphasizes custom song and playlist choices from artists and select contributors. The main premise is to have the right music at the right time, with little to no effort in choosing what to listen to.
Beats Music officially released yesterday on the iOS and Android platforms, with a Windows Store release set for January 24th. There is an initial 7-day trial period upon signing up for the service, followed by a $10 per month subscription fee. AT&T is offering up to 3 months of free service to qualifying wireless subscribers through individual and family plans.
Currently subscribers have access to a massive library of 20 million songs to stream as they please. According to a USA Today article, the app was too successful. Due to an overwhelming demand, the Beats Music site was temporarily jammed and customers were unable to register. However, Beats Music expertly and quickly responded to the problem, allowing customers to extend their 7 day trial period to 14. You can check the Beats Music Facebook page for more updates.
