Big companies are starting to see that this EDM thing isn’t just a trend. EDM isn’t just a fad, but more importantly it's an 8 billion dollar industry, with tons to be made.
In 2014, Tiesto signed a 30 million dollar deal with 7UP, which included TV spots and a release party for his new album! Not only did 7UP endorse Tiesto but they also had made deals with Ultra, Insomniac and many more.
The 7x7UP initiative included seven top festivals and seven rising DJs including Disco Fries, Torres, Danny Avila, MOTI and more.
[Source: Billboard]
