It seems that now more than ever that brands are beginnign to catch onto the $6.2 billion electronic dance music culture. Just days after Volvo's partnership with Avicii, Gatorade has released their commercial featuring futbol player Lionel Messi to the tune of Zedd's “Addicted To A Memory.”
Watch the Gatorade | The Formula to Unleash commercial below.
Got a HUGE (!!!!) announcement to make on May 11!!!
Join the mailing list & hear it first!!
http://t.co/yCQmzNyCId
https://t.co/c9iSBAYrRq
— Zedd (@Zedd) May 6, 2015
Photo Credit: Rukes
