On Monday, Apple’s annual World Wide Developer Conference (WWDC) keynote had a surprisingly large focus on music. The tech giant announced its “one more thing”, a new music service simply called Apple Music. The service throws all the elements of purchasing and streaming music, a social network, and radio into one basket.
The social aspect of Apple Music, called Connect, let’s users view Facebook and Twitter posts from artists. Artists can also use Apple Music as its own social network and post inside the actual app. Apple sees artists can using Connect to post pictures from concerts, demos, etc..
The radio feature is a 24 hour world-wide radio station labeled Beats 1. Former BBC DJ turned Apple employee Zane Lowe has been put in charge of this. There will be other Radio stations besides Beats 1 based on genres, moods etc. This sounds like any other ‘station’ available on other services, however, it relies more on user suggestions rather than an algorithm. This is a praised feature from the acquired Beats Music service.
Besides having David Guetta on board, how does Apple Music appeal to the EDM masses? Maybe using Connect to view Dillon Francis’ latest shenanigans instead of hopping between Facebook and Twitter? Will the niche Jersey House fans be converted to Radio knowing that there’s other dedicated fans giving track suggestions? We will find out when Apple Music becomes available on June 30th.
As far as pricing goes, you can try Apple Music for free for 3 months. After 3 months, there will be a $10 monthly fee (or $15 if you’re using iCloud Family Sharing).
