A New Track From Avicii
Taste The Feeling is the latest track produced by Avicii, this time courtesy of Coca-Cola and company.
Related: Avicii Net Worth
Starting off 2016 with a resounding bang, Avicii has recently been contracted by the Soda Conglomerate to produce the music for their latest “Feel Good” commercial which went live this Tuesday.
The partnership, which included the vocals of Conrad Sewell (the Australian singer & songwriter who had previously done work with Kygo) perfectly portrays Avicii's more “Acoustic Style” apparent in his previous releases.
While Coca-Cola has had many slogans over the past decade, this latest production seems reminiscent of the “Open Up Some Happiness” campaign which aired not too long ago.
Carrying a similar vibe, “Taste The Feeling” steps completely outside the realms of Electronic Dance Music, however, contains many of those all too familiar “country” vibes that Avicii himself is no stranger to.
Keeping this in mind, producing this track is a step in front a much larger audience for the artist…
So should we expect more of this style from him in the future, or will he be returning to the CDJ's at an event near you?
Long Term Plans
While no mention from the EDM superstar has been made about playing this track live, Conrad Sewell has talked about playing it at multiple events in the future. Including but not limited to: Rio Olympics 2016 and the Euro Cup.
Talk about a massive demographic, if this is true, it could be a big step for Avicii in both marketing and audience appeal.
Meanwhile, Coca-Cola loves their catchy jingles. It can be assumed that they intend to take this campaign as far as they can…
Hopefully Avicii is along for the ride.
Catch the awesome video of the song below and make sure to stay tuned with us for more:
https://youtu.be/-AmKP9VE2Ms
