As dance music begins to become more and more commercialized, we're seeing a bigger shift in artists beginning to cash in on brand sponsorships.
In February of 2015, Calvin Harris teamed up with Emporio Armani for a revealing photo shoot. Now Tiësto has cashed in on his collaboration with American brewery Budweiser.
Now fans of dance music can get a taste of the music with this limited edition brew from Budweiser created in collaboration with Tiësto. “I always want my shows to feel like a once-in-a-lifetime experience,” said Tiësto. “I want to give fans the biggest spectacle and most memorable moment of the whole festival. Budweiser makes that possible by helping me amplify my live experience and giving festival-goers a night full of surprises they won’t soon forget.”
The limited edition batch features packaging inspired by the DJ's performance at Tomorrowland.
“We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited-edition brew that truly captures the passion of music lovers and the energy of Tiësto’s music in every can,” said Steph Okell, marketing manager for Budweiser UK. “This limited-edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”
