Ticketmaster is the world's largest ticket selling platform. If you are reading this blog post than there is about a 100% chance you have used the service before. The same can be said for Spotify in the world of streaming. Not a day goes by where we report on music and don't find the necessity to place a Spotify widget into one of our articles. Yesterday, the pair announced that they will start working together.
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The partnership of Spotify and Ticketmaster will be a huge advance in how people buy tickets. Spotify also is partnered with Songkick to help alert fans of live performances of their favorite artists in their area. Now with Ticketmaster coming into play, Spotify users can track and buy tickets to who they are listening to, right from Spotify. This will have an amazing impact on the industry and scene as a whole. Read the official statement below!
We’re also furthering our commitment to the live space through a new partnership with Ticketmaster. Starting this week, we’ll be integrating their concert listings into artist pages, the recommended concerts feature, and our emails. Ticketmaster’s global scale provides Spotify users with the most diverse options for live events and will help drive more fans to concerts. Working directly with the Ticketmaster team and their data feeds will simplify the purchase experience and deepen our understanding of how recommendations drive sales. By combining listening data with purchase behavior, we’ll be able to refine our recommendations — and ultimately provide you with a sharper understanding of your fans.
We’ll continue partnering with Songkick for concerts that aren’t being sold via Ticketmaster. Through Songkick’s comprehensive database of shows, we’ll ensure that every date — no matter who you ticket through — is listed and can be recommended to fans around the world.
