Los Angeles, CA (Nov 19): After the San Francisco 49ers lost in the 2020 Super Bowl, SF-native TATE SEDAR found solace in the sounds of his youth. With Gilroy friend & producer/DJ Kuazu, they began a postgame track that SEDAR evolved into “All of Your Lovin’:” a love story between hip-hop and house. These genres birthed his drive to produce, his sound and what he sees as a future for EDM.
Before “All of Your Lovin’,” SEDAR grew up in R&B, disco and hip-hop. His segway to electronic music occured when he heard “One More Time” by Daft Punk on Now That’s What I Call Dance Music and played Dance Dance Revolution at arcades. After realizing hip-hop & house were the children of soul and parents to the ‘producer/DJ,’ he became a bedroom producer. He started with hip-hop but moved quickly to dance music in the golden age of EDM, his heart rate now sustaining in the tempos of house.
With the return of lofi hip-hop sounds in modern pop/trap, SEDAR went back to where it all started by mixing lo-fi & electro in “All of Your Lovin’.” Like his journey, the love song intros with hip-hop and shifts to a first impression for many of 2010 EDM: a dominator lead (also now in tech house). The song falls back in with hip-hop and looks ahead in a contrasting 2nd drop with motion-filled plucks.
Looking at the success of Imanbek’s remix of Saint John’s “Roses” and several EDM covers of “SAD!” by XXXTENTACION, SEDAR sees pop-forward tracks like these & his paving a way for EDM as a permanent pop format – for radio. “Electronic music is what they grew up on,” said SEDAR. “They” are the EDM fans of Gen Z, some of which are his TikTok influencer friends that recognize & use EDM in videos. “It’s all on the app; they know this stuff. They’re ready for it.”
SEDAR was on the EDC Virtual Rave-a-Thon in 2020 and has mixed with Don Diablo, Cash Cash, Wolfgang Gartner, DallasK and Henry Fong. His most recent release “Heaven” (10/22) was on radio & featured on EDM.com; it has 35k+ streams on Spotify. “Code” with Marty Barrick is at 45k+.
“All of Your Lovin’” is OUT NOW on all digital/streaming platforms.
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