Fresh off their first Amsterdam Dance Event (ADE) experience, DJ and production duo Stefanno b2b Julianno sat down to share their impressions of the world’s most influential Electronic music conference. Known for their infectious energy and unique approach to music, the duo found ADE to be a whirlwind of inspiration, filled with influential connections and fresh industry insights. As first-time attendees, they embraced everything ADE had to offer, from key networking sessions to inspiring workshops, and left Amsterdam with a wealth of new ideas to fuel their next projects.
https://open.spotify.com/artist/2CHw8MGkFee3SxtZ6OHEP2?si=MeeoxNSfS3e5PZRKCg80Uw&nd=1&dlsi=3c54c125da434999
Here’s what Stefanno b2b Julianno had to say about their ADE journey.
Hi Stefanno b2b Julianno, how are you guys?
Hi guys! Everything good. Thank you a lot for the invite. Just coming back from an inspiring time at ADE, and we're feeling really pumped with new ideas and energy.
To begin, what did you enjoy most about ADE this year?
For us, it was a wonderful experience. Also, it was our first ADE edition, and it was a really great opportunity to meet a lot of big names from the industry and take part of a lots of interesting conferences, interviews and workshops. For sure we will come back, because after this ADE a lot of opportunities appeared for us.
Was there a specific talk, performance, or workshop that really stood out for you?
The entire experience was wonderful. We think meeting our agency team from UK-Malta was great. Also, the chance to have some chats with big artists, such as Ferry Corsten, Orjan Nielsen, Cosmic Gate, Andrew Rayel and our friend Dennis Sheperd. Also, the production workshop at ADE Lab with Skytech was interesting for us.
In your opinion, how would you say ADE impacts the global Electronic Music scene? What about the event makes it such a stand out event for professionals?
We think ADE is more about networking, and giving new opportunities to new upcoming good producers and DJ’s. For sure the connections that a festival as ADE offers to new upcoming artists has a big influence for the Electronic Music scene. Also, the interactions between all the agencies, labels, managers, fans and all the companies present at ADE opens new doors for a lot of people.
What was the most surprising thing about ADE for you this year?
For us the among of big artists, DJs, producers, events, labels owners, booking agencies, that were everywhere, all of them in the same city, was impressive. You don’t have an opportunity like this at any festival, workshop or conference, for sure.
For those who haven’t attended the event before, how would you sum up the atmosphere of ADE 2024 in one word?
It depends of course of your interests. But ADE offers you a lot of fun, opportunities, networking, all types of Electronic Dance music shows every day/night. So, no matter what you are doing in this industry, you have it all, so the best word is “Diversity”.
Were there any non-music-related activities in Amsterdam that added to your ADE experience?
For sure. Beside the atmosphere that Amsterdam offers you the entire day, we had the opportunity to meet good friends that we haven’t seen for years, they came here for parties only. That bring us a lot of good memories. We didn’t make it to meet more friends because Amsterdam was very crowded those days. To note that the food and drinks in Amsterdam are very good, with nice restaurants and brewers.
Have you taken away any ideas or thoughts from the ADE panels that you plan to apply to your work?
The fact that we meet a lot of people that manages big artists, and all the things behind them, taught us new things that for sure will improve our work and not only. The conversations around brand building and staying authentic on social media were motivating
What was your main goal in attending ADE, and do you feel you achieved it?
The main reason for us was meeting our team for MCPR agency, but of course to make new connections, partnerships and new ideas that could help us in the future. We also wanted to stay updated on the latest trends in Electronic music production and tech. Looking back, we definitely feel we achieved that! We met some incredible people, got a lot of inspiration, and even walked away with some practical insights we’re excited to bring into our music and live sets. It was a successful trip, and we’re already looking forward to next year.
Finally, what advice would you give to someone attending ADE for the first time next year?
Be there! It’s a must for everyone in the industry, starting from fans, new upcoming artists, labels, promoter, or agencies. ADE is a complex festival which unites everybody from the Electronic Dance Music. Make a clear goal for why you're going there, add everything you're interested in to your favorites, and don't forget to follow the social media profiles of the people you want to meet during those days, they'll show you exactly where they are at that moment in Amsterdam.
Stefanno b2b Julianno’s debut experience at ADE reflects the event’s unique role as a powerful convergence point for artists, industry professionals, and fans alike. For them, it wasn’t just about the music but also about forging connections, gaining fresh insights, and immersing themselves in the diversity and vibrancy of Amsterdam’s Electronic music scene, and their reflections remind us why ADE remains an essential destination for anyone passionate about the future of Electronic music.
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