In this exclusive interview, we catch up with Electronic Music Producer and DJ Craig Oram, fresh off his experience at the Amsterdam Dance Event (ADE) 2024. As a first-time Artist attendee, Craig Oram speaks about the vast number of opportunities on offer during the week of ADE; from engaging with industry professionals to enjoying various performances, Craig Oram shares his highlights, takeaways, and the trends he noticed that are shaping the Electronic Music scene as he sits down in conversation with us.
Hi Craig Oram, how are you?
Hello! I’m good, thanks for having me again! I've been chilling a bit after ADE, and now, unfortunately, it’s back to work, back to reality.
To start, can you tell us about your experience at ADE this year?
This was my first time at ADE as an artist. I came alone and really got stuck in—I had some meetings with my managers and a few label representatives. It was amazing to spend five nights in Amsterdam, especially right after working away at sea for a month.
Did you notice any emerging trends that you think will make waves across the genre this year?
It seems like the world has upped the tempo in Techno a bit, and there’s definitely more interest in harder styles of Techno. However, that style isn’t really for me—I appreciate the increased energy, but I still prefer a more refined, groove-focused track.
That being said, the melodic scene led by the Afterlife crew is hugely popular. And beneath that, the underground Indie Dance genre is definitely emerging, which I’m excited about.
How do you feel ADE supports both underground and mainstream electronic music?
I think ADE does a great job for both. The sheer number of events and opportunities available is impressive, although I do feel it’s still tilted slightly toward mainstream music.
The matchmaking hub and the online matchmaking network with the Pro Pass are fantastic, and they do encourage upcoming and underground artists with their own unique styles.
Can you tell us about a particularly memorable moment of ADE for you?
The whole experience was amazing, but I’d say the visuals at the Afterlife event on Wednesday really stood out.
Were there any non-music-related activities in Amsterdam that added to your ADE experience?
Most of my time was music-related, but I’d say the food and coffee added to my experience a fair bit! Plus, my Airbnb felt like a dream spot—really made the stay special.
Have you taken away any ideas or thoughts from the ADE panels that you plan to apply to your work?
A few late nights meant I didn’t get to as many conferences as I’d hoped. I focused more on meeting new people.
However, at the raves I attended, I really paid attention to the track selections, sound design, and arrangements, which gave me a lot of inspiration for my own productions.
What was your main goal in attending ADE, and do you feel you achieved it?
I came to ADE with a pretty relaxed approach and no pressure on myself. My goal was to get my bearings, enjoy some world-class music, soak up the buzz around Amsterdam, meet new friends, make connections, and pitch my music. I’d say I definitely achieved that.
Did you attend any performances or events that stood out to you?
I attended three performances: Afterlife on Wednesday, Unreleased X at the Loft on Friday, and Miss Monique’s Siona event on Saturday. I had such a great time at each one, but the tunes at the Siona event on Saturday, in a more intimate venue, allowed me to hear everything more clearly, which was fantastic.
Finally, did any part of ADE surprise you?
I’d have to say… the price of a beer surprised me a bit!
From our interview, it seems that Craig Oram’s first ADE experience was one of discovery, inspiration, and valuable connections. From observing the evolving trends in the genre to taking inspiration from innovative sound design and live performances, Craig Oram has returned from ADE eager to continue his journey within the Electronic Music space. So, stay tuned by following him across social media as Craig Oram carries on paving his way, aiming to share his distinctive sound with more and more Electronic Music enthusiasts around the globe.
Craig Oram Online
