Pop up shops are a great way for existing businesses to appeal to their demographics during certain times of the year. Many pop up shops are crafted during holiday seasons as a way to take in more sales at a location they never had before. Now manager Ash Pournouri has announced that Avicii will have his own “Avicii-themed concept” pop up shop in Miami at the end of March. Here fans will be able to get Avicii-branded t-shirts, tote bags, flip flops and even condoms.
Ash told Billboard “We don't take ourselves too seriously. There's so much noise in the space of electronic music. If you want to grow and establish anything you have to be different. We're treating it as a very authentic place for a brand to speak to both fans and the industry”
The Avicii Store will open March 24th to 31st at 201 Lincoln Rd. at Collins Ave. in South Beach, Florida.
[Source: Billboard]
