MetaPop is the new venture from Matthew Adell (former CEO of Beatport) and Michael Mukhin (former CTO of Boomrat). MetaPop is the premier global provider of Remix rights management, licensing, tracking, distribution and royalty services for Remixers and Rights Holders. This is a great idea that was bound to happen soon enough, but with two huge names like this it's bound to really take off — especially with the current unsteadiness of Soundcloud. For example, MetaPop has already signed over 11,000 labels to date and on top of that (more importantly) it's the first platform in the world to clear and monetize un-official Remixes.
From their press release:
“There are millions of Fan Remixes across the web that are not being monetized properly by original rights holders or their creators. Fan Remixes are taken down haphazardly by “anti-piracy” services with no regard to the value they create, and thus, creativity is being stifled, and money is being lost. MetaPop research has shown:
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There are over 8 million remixes on youtube that are currently not monetized for the original artist nor the remixer
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There are over 100,000 remixes on Beatport that are currently not monetized for the original artist
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10% of all music listening is to remixes on Youtube
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On Soundcloud, it may be as high as 50%, depending on what the original content is
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For example…
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Tear for Fears “Pale Shelter”
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Original version has fewer than 10,000 plays
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There are 162 unmonetized “Fan Remixes” of the track
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“Fan Remixes” have been played over 250,000 times
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MetaPop is the solution to this problem. MetaPop’s Proprietary Remix Finder technology locates Fan Remixes on platforms such as YouTube, SoundCloud, and more. Metapop’s Remix Finder technology indicates there are over 2.5 million Fan Remixes online generating a billion plays month. By connecting rights holders and remixers MetaPop can monetize Fan Remixes for Rights Holders, creating an entirely new revenue stream for labels from Fan Remixes and their plays. MetaPop is free to use for both rights holders and remixers.”
“In this rapidly growing digital music space, the creation and demand for remixes continues to grow. We believe that both rights holders and creators need to collaborate and MetaPop is the solution. Our unique approach allows us to locate and track fan remixes across the web, with a particular focus on monetizing Youtube and Soundcloud. We will also promote that content, encourage engagement and make this amazing music available for further distribution. Together we can open new channels to create and release great music. Once labels have exclusively partnered with MetaPop they no longer need to focus on takedowns and “anti-piracy” effort, and instead can focus on making great music that makes money.” – Matthew Adell
